A new MMA promotion is looking to partner with fans as investors, and it has a big name to serve as the face of the company.
MMA Global Holdings announced this past week that it was planning to launch a new MMA venture that will feature studio-based MMA events and a league-style format, similar to that of the Professional Fighters League, with UFC lightweight champion Khabib Nurmagomedov as its first brand ambassador.
According to the organization’s website, the promotion will be focused on promoting new talent in the sport, providing training facilities and coaching for upcoming fighters as well as streaming live bouts via pay-per-view and subscription services.
Nurmagomedov took to twitter on August 27 to promote the brand, stating that he was “Excited to be the global ambassador of the new MMA Global. A new, innovative venture that connects fighters to the fans,” and that the company was, “not taking the sport back, [but] moving it forward.”
Additionally, MMA Global has partnered with seriesOne Securities LLC, a fundraising securities platform, to offer fans the ability to invest in the company. According to the promotion’s investment website, anyone outside of the United States can become an investor for as low as $50 using traditional currency or cryptocurrency, including Bitcoin and Ethereum.
It is unclear whether or not U.S. citizens will be allowed to invest in the organization at this time.
“We are excited to work with MMA Global to offer investment opportunities in this exciting enterprise to millions of MMA fans around the world,” said Michael Mildenberger, the CEO of seriesOne.
The promotion has revealed that its first studio location plans to be in Miami, Florida, and that the company’s main facility will eventually be located in Times Square in New York City.
The site lists Nurmagomedov as a major shareholder in MMA Global Group, Inc., a subsidiary of MMA Global Holdings Corp., and while the undefeated 31-year-old martial artist has said that he plans to “offer [his] experience to the company to discover, train and promote new MMA fighters,” it is unclear what that will specifically entail moving forward.