On August 6, Disney announced that
Although overall numbers seem to be plateauing, the original growth of the service included several one-time events that bolstered the sharp rise in subscription numbers in the first place. When the service reached 1 million total subscribers last September, a fair amount of that number was attributed to
Even if all 2.4 million subscribers were paying the $4.99/month price, the number is still not where it needs to be to make the service profitable, as it wouldn’t even cover the cost of UFC content alone.
With that being said,
How many people will take advantage of the bundle is yet to be seen, but there is already a fair amount of buzz around it. With Disney acquiring film and TV assets from 21st Century Fox for a whopping $71.3 billion earlier this year, including popular movies and television shows like Titanic and The Simpsons, its hard to imagine they’ll have trouble enticing consumers that are finally looking to cut the cable cord or don’t find Netflix’s options to their liking.
Patrick is a consultant turned journalist who loves the fight game and everything to do with it. Focusing on the politics, business, and general state of MMA are his mainstays, though he'll dabble in analysis and best bets when he can. He also enjoys football, basketball, baseball, and great jokes in general so feel free to reach out and berate him on social media whenever you disagree with him.