Bellator MMA viewers now have another place to watch the promotion’s past fights.
Tuesday, the promotion revealed in a press release that it has secured an exclusive channel on free TV platform Pluto TV, which boasts 24 million monthly viewers in the U.S.
In a statement, Bellator President Scott Coker said, “I am excited for the launch of the Bellator MMA channel on Pluto TV that will feature unlimited access to our extensive content library… This is a great way to increase the promotion’s visibility across additional ViacomCBS platforms, while giving our fans the opportunity to relive these incredible moments from inside the Bellator cage.”
Bellator will air a steady stream of past notable fights on its Pluto channel, according to the release, which lists the channel as a “non-stop” library of standout performances from Bellator’s marquee events.
Senior Vice President of Content Strategy & Global Partnerships at Pluto TV, Amy Kuessner, said of the deal, “We are excited to welcome a renowned and respected mixed martial arts organization like Bellator MMA to Pluto TV.”
Kuessner also noted the shared parent company of Bellator and Pluto TV, ViacomCBS.
“Being a part of the ViacomCBS organization affords us unique access to a coveted portfolio of premium brands and properties with built-in fanbases, like Bellator, that further differentiates the types of programming we can stream on Pluto TV,” said Kuessner.
Past Bellator fights and events can be found on the Paramount Network, streaming service DAZN, the promotion’s YouTube channel, and now, Pluto TV.
For Bellator, the move marks a new platform through which to promote its fight library to new and longtime fans, as well as introduce new Pluto TV viewers to Bellator.
“The launch of Bellator MMA as an exclusive channel on Pluto TV brings free and easy access to millions of new and existing fans,” said Kuessner, “with premium content that is guaranteed to really pack a punch.”