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PFL appoints longtime combat sports media exec Loren Mack to lead communications efforts

PFL appoints longtime combat sports media exec Loren Mack to lead communications efforts

PFL appoints longtime combat sports media exec Loren Mack to lead communications efforts 1

The Professional Fighters League (PFL) announced Wednesday that longtime MMA media executive Loren Mack will step in as the promotion’s Vice President of Corporate Communications.

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Mack has previously worked for the UFC, where he helped shape the promotion’s early public relations strategy; and Singapore-based league ONE Championship, where he contributed to ONE’s growing media presence and biggest international headlines.

In a press release issued by the promotion, both PFL CEO Peter Murray and Mack provided comment.

Murray said of the hiring, “As the most innovative and fastest-growing league in the world, the PFL continues to expand to a global scale… Loren Mack brings a wealth of experience and drive to the league; we’re thrilled to have him join the team. He will play a pivotal role in continuing to build the brand in the United States and abroad through impactful storytelling.”

Loren Mack and Ray Sefo talk while exiting a cage
New PFL VP of Corporate Communications Loren Mack and PFL President Ray Sefo talk while exiting a gym’s cage

Mack, likewise, was enthusiastic about joining the regular season- and playoff-based PFL.

“With a world-class list of fighters, I look forward to contributing my abilities to an already remarkable group associated with the PFL,” said Mack. “Having been in this profession for over 15 years, I have never seen a bigger opportunity in MMA than with the PFL. They have re-imagined the way we consume live sports content by establishing an innovative format to crown season-long champions and I am looking forward to continuing to help develop the remarkable stories of the athlete roster.”

In February of 2019, PFL inked a broadcast deal with ESPN/ESPN+, bringing its regular-season events and end-of-year tournament to the Worldwide Leader in Sports.

Speaking then of the deal, ESPN EVP of Programming and Scheduling Burke Magnus said, “ESPN is the home of combat sports, and we look forward to delivering thrilling live PFL events and powerful storytelling to fans, across all platforms.”

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