Specialist PR agency Kooc Media has announced the availability of press release packages designed exclusively for the online gambling industry. The new service targets online casino operators, sportsbook companies, betting affiliates, lottery platforms, poker rooms and iGaming technology providers, offering them guaranteed article placements on established news websites, professional editorial support and access to global newswire distribution channels.
The announcement marks a formal expansion for an agency that has spent the best part of a decade building a track record in sectors that mainstream PR firms tend to avoid. Since its founding in 2017, Kooc Media has become a go-to distribution partner for crypto projects, blockchain startups, fintech platforms and technology companies. The move into dedicated iGaming PR brings that same expertise and infrastructure to an industry that has been crying out for a dependable media partner.
Online gambling generates enormous revenue globally, but the companies behind these platforms have long struggled with a basic problem — getting their news into the press. Whether it is a casino launching a new product, a sportsbook entering a freshly regulated market or a betting platform securing a new licence, the stories are there. The channels to tell them have not been.
“Gambling companies create real news every day, but most of it never reaches the public because the PR infrastructure simply has not existed for this industry,” said Michelle De Gouveia, spokesperson for Kooc Media. “We have changed that. Our packages are purpose-built for iGaming, and every single one comes with confirmed placements. No guesswork, no crossed fingers.”
Owned Publications at the Core of Every Campaign
The reason Kooc Media can guarantee results where other agencies cannot comes down to a simple structural advantage — the agency owns its own media. While traditional PR firms depend entirely on convincing external journalists to cover a story, Kooc Media operates a portfolio of established news websites that it can publish on directly.
This portfolio includes titles such as Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. Together, these publications cover a wide editorial range spanning finance, technology, digital business and emerging industries. Each site has its own established readership and, critically, each one is indexed by Google News.
That Google News indexing is what transforms a press release from a static piece of content into something with genuine reach. Articles published on these sites can surface in Google News results, appear in personalised news feeds and rank organically for search terms related to the client’s announcement. For an iGaming company trying to build visibility in a competitive market, this kind of discoverability delivers value that lasts well beyond the publication date.
Every campaign begins with the client receiving a confirmed list of websites where their article will be published. There are no probabilities or estimated outcomes. The placements are guaranteed, the sites are named, and the client agrees before any money changes hands.
A Hands-Off Process for Busy iGaming Teams
Running an online casino or sportsbook is demanding work. Between regulatory compliance, product development, player acquisition and customer support, few operators have the bandwidth to manage PR campaigns on top of everything else. Kooc Media has designed its iGaming PR service with this reality in mind.
The agency offers fully managed content creation. Clients share the details of their announcement — the who, what, when, where and why — and the editorial team handles the rest. The resulting press release is crafted to professional standards, with attention paid to structure, readability, messaging and compliance with responsible gambling communication guidelines.
Clients review the draft, flag any changes they want and approve the final version. From approval to live publication, the standard turnaround is under 24 hours. There are no lengthy review cycles, no waiting for journalist availability and no scheduling delays. The content goes from approved to published in a single working day.
For brands that need distribution beyond the agency’s owned network, expanded packages push the press release through partner newswire channels. At the top tier, distribution can reach major financial and business media platforms including Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and feeds associated with Dow Jones. Landing on these outlets puts a gambling brand in front of audiences it could never reach through industry-specific channels alone.
Transparent reporting rounds out the process. Every client receives a document listing each published article alongside its live URL. There is no ambiguity about deliverables and no need to chase the agency for proof of placement.
A Marketing Channel That Keeps Getting More Important
If there is one trend defining the iGaming marketing landscape right now, it is restriction. The channels that gambling brands have relied on for player acquisition are being narrowed by regulators, platforms and policymakers on multiple fronts.
Paid search advertising for gambling faces limitations in market after market. Meta’s platforms impose strict controls on betting and casino content. Google’s advertising policies around gambling are complex and vary by jurisdiction, creating compliance headaches for operators trying to run campaigns across multiple countries. Television advertising for gambling is being rolled back in parts of Europe, with several countries introducing or proposing outright bans. Even sports sponsorship, which has been one of the most visible forms of sportsbook marketing for over a decade, is attracting political pressure and regulatory scrutiny.
Each restriction that lands makes the remaining marketing channels more valuable. Public relations is one of the few channels that has not been constrained in the same way. Published articles on news websites are editorial content, not advertising. They are not subject to the same platform restrictions, spending caps or compliance hurdles that make paid channels increasingly difficult to operate.
Beyond regulatory resilience, press coverage delivers benefits that paid channels cannot replicate. It provides third-party validation. When a news website publishes an article about a casino launch or a sportsbook expansion, it signals to readers that this is a brand worth paying attention to. That signal carries weight with potential players weighing up whether to trust a new platform with their money. It carries weight with potential business partners assessing whether an operator is credible. And it carries weight with regulators evaluating licence applications.
The cumulative SEO impact adds another dimension of value. Links from high-authority, Google News indexed publications contribute to domain authority and improve organic search rankings for the high-competition terms that drive iGaming traffic. A sustained programme of press coverage builds a backlink profile that strengthens over time, creating a competitive moat that operators without media presence cannot easily cross.
From Crypto to Casino — Applying What Works
Kooc Media did not enter the iGaming market cold. The agency has spent years perfecting its model in industries with strikingly similar PR challenges. Crypto projects, blockchain companies and fintech startups all face media scepticism, regulatory complexity and a shortage of agencies with genuine sector understanding. Kooc Media built its guaranteed-placement approach specifically to overcome these barriers, and the model has been validated across thousands of successful campaigns.
The parallels with iGaming are clear. Both sectors generate legitimate business news that mainstream media often overlooks. Both operate under strict regulatory frameworks that complicate marketing efforts. Both have been underserved by an agency landscape that gravitates toward safer, more conventional clients.
“Everything about our model was designed for industries like iGaming,” said De Gouveia. “We guarantee outcomes because we control the publication process. We turn campaigns around quickly because our clients operate in fast-moving markets. We understand compliance because we have worked in regulated industries since day one. The fit is natural.”
Options for Operators of Every Size
Kooc Media’s iGaming packages reflect the breadth of the online gambling market. Not every client is a multinational sportsbook with a seven-figure marketing budget. Many are early-stage casino operators, regional betting brands, affiliate businesses or B2B platform providers with more modest requirements.
Starter packages provide guaranteed publication across a selection of the agency’s owned sites. These offer credible, verifiable media coverage at a price point that makes sense for smaller businesses. Growth packages extend distribution through partner networks for brands that need wider exposure. Premium packages deliver the full experience — owned network publication plus comprehensive newswire distribution across top-tier business and financial media.
Bespoke campaigns are available for operators with specific objectives. These can be structured around particular publication targets, regional distribution preferences, recurring monthly schedules or multi-announcement programmes tied to product roadmaps.
Content creation comes included at every level. The agency handles writing, editing and compliance review internally. Clients provide the brief. Kooc Media delivers the coverage.
About Kooc Media
Kooc Media is a specialist PR distribution agency founded in 2017 in the United Kingdom. The company operates a network of in-house news websites and provides guaranteed media placements, professional press release writing, newswire distribution and managed PR campaigns for clients across the crypto, fintech, technology and iGaming industries.
Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.
