Kooc Media has formally launched a specialist press release service aimed at online betting companies, casino platforms and the wider iGaming industry. The service combines guaranteed publication on the agency’s own news websites with broad distribution through partner media networks, giving gambling brands a dependable way to secure real press coverage without the usual uncertainty of traditional PR.
The online gambling industry is worth billions and continues to grow year on year. Yet for all its commercial success, the sector has always had a difficult relationship with public relations. Gambling companies routinely find themselves turned away by generalist PR agencies that either do not understand the industry or do not want to be associated with it. Even specialist marketing firms often fall short, offering vague outreach plans with no commitment to actual published results.
Kooc Media has built its business around solving this exact problem across multiple industries. Since launching in 2017, the agency has provided PR distribution services for crypto projects, fintech companies and technology brands. Now, with a formal expansion into iGaming PR, the agency is applying the same guaranteed-placement model to online casinos, sportsbooks, poker platforms, betting affiliates and other gambling businesses.
“We have worked with gambling companies informally for years, but we reached a point where the demand justified building a fully dedicated service,” said Michelle De Gouveia, spokesperson for Kooc Media. “Online betting is one of the fastest growing industries in the world, and the companies in it deserve access to the same standard of PR that any other sector enjoys.”
Removing the Guesswork from Gambling PR
At the centre of Kooc Media’s offering is its owned network of news publications. The agency runs several established online media brands including Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. These sites cover topics spanning finance, technology, business and digital entertainment, and they are all indexed by Google News.
Because Kooc Media controls these publications directly, it can guarantee article placements for every client campaign. This is fundamentally different from the standard PR agency model, where coverage depends on whether external journalists decide a story is worth writing about. With Kooc Media, publication is part of the deal from the outset.
For gambling brands, this certainty changes the entire dynamic of running a PR campaign. An online casino launching in a new market knows its announcement will appear on multiple credible news sites within 24 hours. A sportsbook releasing a new product feature can time its press coverage to coincide with a marketing push. A betting affiliate announcing a partnership can point potential clients to published articles as proof of credibility.
Clients who want to extend their reach beyond the agency’s owned sites can add newswire distribution to their campaign. This pushes press releases out to hundreds of additional outlets and, depending on the package, can result in placements on major platforms such as Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones-linked feeds.
Managed Content Creation for Busy iGaming Teams
Not every gambling company has an in-house marketing department or a team of writers ready to produce press releases. Kooc Media addresses this by offering fully managed content creation as part of its service. The agency’s editorial team writes each press release from scratch based on the client’s brief, covering everything from the structure and messaging to tone and compliance considerations.
This is particularly useful for smaller iGaming operators and startups that want professional media coverage but lack the resources to produce their own PR content. Rather than hiring a freelance writer or trying to handle it internally, these companies can hand the entire process to Kooc Media and receive a polished, publish-ready press release without lifting a finger.
The agency also handles the approval process efficiently. Clients review the draft, request any changes they need, and once they give the green light, publication and distribution happen the same day. The whole process from brief to live articles can be completed in under 48 hours in most cases.
Why iGaming Companies Cannot Afford to Ignore PR
The marketing options available to online gambling brands are narrower than most industries. Google restricts gambling ads in many countries. Facebook and Instagram impose strict rules on betting content. Television advertising bans for gambling are being introduced or expanded in multiple European markets. Even sports sponsorship, long a cornerstone of sportsbook marketing, is facing increasing regulatory pressure.
With so many traditional channels becoming harder to access, public relations has become an essential part of the iGaming marketing mix. Press coverage on established news websites delivers several benefits that other channels struggle to match.
First, it builds brand recognition. A potential player who sees an online casino mentioned on a respected business or technology news site is far more likely to trust that brand than one they have only encountered through banner ads or social media posts.
Second, it supports search engine performance. Every article published on a high-authority website creates a backlink to the client’s site. Over time, these backlinks strengthen domain authority and improve rankings for competitive search terms. In an industry where organic search traffic is one of the most valuable sources of new players, this long-term SEO benefit is hard to overstate.
Third, it provides third-party validation. When a publication covers a sportsbook launch or an online casino milestone, it lends credibility that no amount of self-promotion can match. This matters to players, to potential business partners and to regulators reviewing licence applications.
A Track Record Across Fast-Moving Industries
Kooc Media built its reputation working with crypto projects and fintech startups — industries that share many characteristics with iGaming. They move fast, they operate in heavily regulated environments, and they often struggle to access mainstream media channels. The agency’s model of guaranteed placements and rapid distribution was designed specifically for these conditions.
Token launches, exchange listings, blockchain partnerships and fintech funding rounds have all been supported through Kooc Media’s services. The expansion into iGaming PR is a natural progression, applying proven processes to another industry that needs them.
“Crypto and gambling have a lot in common when it comes to PR challenges,” said De Gouveia. “Both industries are often misunderstood by mainstream media, and both have struggled to find agencies that can deliver real results. We have cracked that problem for crypto, and we are now doing the same for iGaming.”
Transparent Pricing and Clear Deliverables
One of the common complaints from gambling companies that have tried PR before is a lack of transparency. Retainer-based agencies charge monthly fees without guaranteeing any specific output. Campaign-based firms promise outreach but cannot confirm where or whether articles will be published.
Kooc Media has structured its packages to avoid these issues entirely. Each package clearly states which websites the client’s content will appear on, how many placements are included, and whether newswire distribution is part of the deal. Pricing is fixed and published upfront. There are no hidden costs, no vague deliverables and no surprises.
After every campaign, clients receive a detailed report listing every published article with a live link. This makes it easy to measure results, share coverage with stakeholders and track the impact on search visibility over time.
Meeting the Moment for a Booming Industry
Online gambling is entering a period of unprecedented growth. New regulated markets are opening across the globe. Mobile betting is becoming the default way to place a wager. Live casino technology is attracting players who previously only visited physical venues. Sports betting is expanding rapidly in the United States and beyond.
Every one of these developments creates opportunities for new and existing operators. But opportunity without visibility is wasted. The brands that invest in building a strong public profile through consistent, credible media coverage will be the ones best positioned to capture market share as the industry continues to grow.
About Kooc Media
Kooc Media is a specialist PR distribution agency founded in 2017 in the United Kingdom. The company operates its own network of in-house news websites and provides guaranteed media placements, press release writing, newswire distribution and managed PR campaigns for clients in the crypto, fintech, technology and iGaming industries.
Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.
