Getting press coverage is one of the biggest challenges facing AI startups today. The market is flooded with new tools, platforms and agents, and without a dedicated PR operation, most companies struggle to cut through the noise. Kooc Media, a PR distribution agency with roots in crypto, fintech and iGaming, has launched a dedicated service aimed at solving that problem for artificial intelligence companies.
The Problem With Traditional PR for AI Companies
Most AI startups do not have marketing teams. They have developers, researchers and product people. When it comes time to announce a launch, a funding round or a major update, the options are limited. Traditional PR agencies charge monthly retainers that can run into thousands, timelines are slow, and there is no guarantee that any coverage will actually result from the work.
This leaves many AI companies relying on social media posts, blog articles on their own websites, and word of mouth. These channels have their place, but they do not carry the same weight as being featured on established news publications. An article on a recognised tech or finance site builds trust with investors, partners and customers in a way that a company blog post simply cannot.
Kooc Media’s approach removes the uncertainty. The agency offers fixed-price packages with guaranteed placements, meaning clients know exactly what they are getting before they pay.
What Makes Kooc Media Different
Founded in 2017, Kooc Media is not a typical PR agency. The company owns and operates its own portfolio of news websites, including Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. These are real, established publications with existing audiences and domain authority. The full network is listed on the agency’s brands page.
Because Kooc Media controls these sites directly, it can publish client content the same day it is submitted. There is no pitching editors, no waiting for approval, and no risk of the story being shelved. Clients get confirmed placements on named publications as part of their package.
On top of its owned network, the agency runs newswire distribution to hundreds of partner sites and thousands of syndicated outlets. Higher-tier packages can place press releases on platforms such as Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones feeds. Full details of the AI-specific packages are available on Kooc Media’s AI PR page.
“AI companies are in a similar position to where crypto startups were a few years ago,” said Michelle De Gouveia, spokesperson for Kooc Media. “There is a huge amount of innovation happening, but many of these companies do not have the PR infrastructure or media contacts to get their story in front of the right audience. That is exactly what we help with.”
The SEO Advantage of Press Distribution
Media coverage does more than just put a company name in front of readers. Articles on high-authority domains carry significant SEO value. When an AI startup is featured on a well-ranked news site, that article passes link equity back to the company’s own website, helping it rank higher in search results.
For AI businesses trying to appear for competitive terms like “AI tools,” “AI agents,” “machine learning platforms” or “artificial intelligence startups,” this kind of link building is difficult to replicate through other means. A single well-placed press release distributed across multiple authoritative outlets can have a lasting impact on a company’s organic search performance.
Kooc Media provides full reporting with live links for every placement, giving clients a clear picture of the coverage they received and the SEO value it carries.
Free Listings on AgentLocker.ai
Kooc Media has also launched AgentLocker.ai, its own AI tools and agents directory. The platform catalogues AI products, tools and autonomous agents, providing a central hub where users and businesses can browse and compare solutions across the artificial intelligence market.
Every client that purchases an AI PR package from Kooc Media will be listed and featured on AgentLocker.ai at no extra cost. This adds a permanent, discoverable listing beyond the news cycle of a press release. It also provides an additional backlink from a relevant, niche directory — something that carries real weight in search rankings.
“We built AgentLocker.ai because we saw a need for a straightforward, well-organised directory of AI tools and agents,” said De Gouveia. “Giving our PR clients a free listing there was an obvious step — it adds real value on top of the media coverage they are already getting.”
The directory accepts all types of AI businesses, from single-purpose tool builders to companies running large-scale agent platforms.
Built on Experience in Crypto and iGaming PR
The move into AI is not a pivot — it is an expansion. Kooc Media has spent years building its reputation in other fast-moving industries. Its crypto PR services are used by token launches, DeFi projects, blockchain platforms and Web3 startups. Its gambling PR services support online casinos, sportsbooks and iGaming operators who need coverage across finance and entertainment publications.
The publishing infrastructure, editorial team and distribution partnerships that power those services are already established. Extending them to the AI sector means startups in this space get access to a mature, tested system rather than a newly assembled offering.
Services across all industries include press release writing, sponsored articles, homepage features on owned publications, full newswire distribution and managed campaigns run entirely by Kooc Media’s in-house team. For AI startups without marketing staff, the managed option means a professional PR campaign can go live in days with minimal input from the client.
A Practical Route to Visibility
The AI industry is not slowing down, and the companies that gain early media traction will have a significant advantage as the market matures. Kooc Media’s combination of owned media, partner distribution, same-day publishing and a free AgentLocker.ai listing gives AI startups a straightforward, affordable path to the kind of coverage that used to require a large budget and an established agency relationship.
Kooc Media’s PR packages are available now through the company’s website at https://kooc.co.uk.
