TLDR
- Logan Paul posted footage on Tuesday of his June 2024 confrontation with Bradley Martyn at Zoo Culture gym
- The video was revealed to be a staged promotional stunt for Paul’s PRIME drink brand rather than real fight footage
- Audio in the video shows both men discussing PRIME’s nutritional benefits and pausing to drink it during the “fight”
- Fans expressed both amusement and disappointment after being fooled by the marketing campaign
- The video highlights PRIME’s 32 grams of protein content made from ultra-filtered milk
Sources: SPORTbible | Bloody Elbow | Wrestlezone
Logan Paul posted what he claimed was leaked footage from his 2024 fight with Bradley Martyn on Tuesday, but the video turned out to be an elaborate promotion for his PRIME drink brand.
The WWE star shared the video on Instagram with the caption “Enjoy:)” after teasing its existence on his Impaulsive Podcast earlier in the week.
Background of the Gym Confrontation
The confrontation between Paul and Martyn took place in June 2024 at Martyn’s Zoo Culture gym in Los Angeles. The pair’s online feud had escalated to the point where they agreed to settle it in person.
Both men reportedly agreed to the fight under the condition that all spectators would hide their recording devices. Security cameras were supposedly turned away to prevent any footage from leaking.
Claims emerged afterward that Paul dominated the fight, though Martyn’s side disputed the authenticity of any clips that surfaced online. The true nature of what happened remained unclear for months.
During his podcast appearance, Paul told his brother Jake that someone on Martyn’s team had leaked footage from security cameras. He promised to show viewers the beginning of the fight.
The Video Reveals Marketing Setup
The released footage shows Paul and Martyn in what appears to be a physical altercation. However, the audio reveals the entire encounter was staged from the start.
Logan Paul and Bradley Martyn fooled you all hahahahaha
Full fight 😂 pic.twitter.com/tCOV1wpJx0
— p.singhh (@psinghh10) January 13, 2026
In the video, Paul can be heard explaining PRIME’s nutritional benefits to Martyn. “We use ultra-filtered milk, we remove the excess sugars from the milk, leaving just the protein,” Paul says in the footage.
Paul then tells Martyn “It’s actually bomb if you want to try it.” The pair stop their “fight” completely to take sips of PRIME drinks together.
After drinking the beverage, they resume the staged confrontation. The video ends with Martyn appearing to knock Paul out.
The video successfully fooled many fans who had been waiting over a year to see what really happened. Paul’s business partner KSI commented on the post writing “GOT THEMMMMMMMMMMM.”
Fans reacted with a mix of amusement and disappointment on social media. One person wrote “Ye you got me tbf” while another commented “Got so excited for nothing. damn you business man Logan Paul.”
Some viewers praised the marketing approach. “Lmao the trolling is on another level. Got me,” one fan said. Another simply called it “Crazy marketing.”
Martyn himself played along in the comments section. He wrote “That last punch was clean” on Paul’s Instagram post.
The staged video highlights PRIME’s protein content, with Paul specifically noting the drink contains 32 grams of protein per serving. The beverage brand uses ultra-filtered milk with reduced sugar content.
Paul appeared on Monday’s episode of WWE RAW on Netflix in Düsseldorf, Germany. He was ringside during a segment involving Bron Breakker and RAW General Manager Adam Pearce that resulted in Breakker receiving an indefinite suspension.
