TLDR
- Alex Pereira headlined UFC 300 against Jamahal Hill and generated 615,000 PPV buys
- Alexandre Pantoja’s UFC 301 title defense against Steve Erceg drew only 67,000 buys despite being in Brazil
- Pereira also headlined UFC 303 against Jiri Prochazka, which brought in 274,000 buys
- The PPV figures come from Dave Meltzer’s Wrestling Observer Newsletter report covering events from April 2024 to February 2025
- UFC 301 was the only event in the report that failed to cross the 100,000 buy threshold
Sources: MMA Junkie | Bloody Elbow | BJ Penn
New pay-per-view data released by Dave Meltzer shows a massive gap between Alex Pereira and Alexandre Pantoja as UFC draws. The numbers reveal Pereira as a proven star while Pantoja struggles to generate buyer interest.
UFC 300, headlined by Pereira’s light heavyweight title defense against Jamahal Hill, pulled in 615,000 buys. The event took place in April 2024 with a price point of $79.99 in the United States.
In contrast, UFC 301 headlined by flyweight champion Pantoja defending his title against Steve Erceg drew only 67,000 buys. The event took place in Brazil, Pantoja’s home country, in May 2024.
The figures come from the March 27 edition of the Wrestling Observer Newsletter. Meltzer’s report covered several UFC events between April 2024 and February 2025.
Alex Pereira proven a star while Pantoja struggles badly in newly revealed UFC PPV numbers https://t.co/eqGp8H5AWF
— MMA Mania (@mmamania) March 28, 2026
Pereira’s Consistent Drawing Power
Pereira headlined a second event during the period covered in the report. UFC 303 in June 2024 featured his rematch with Jiri Prochazka and generated 274,000 buys.
That event was originally scheduled to feature Conor McGregor’s return against Michael Chandler. McGregor’s withdrawal hurt the card’s commercial potential, yet Pereira still managed to bring in respectable numbers.
Pantoja’s UFC 301 was the only event mentioned in Meltzer’s report that failed to cross the six-figure threshold. UFC 301 took place during Brazil’s traditional combat sports market, which has historically supported UFC events.
Other UFC PPV Results From the Period
UFC 302 headlined by Islam Makhachev defending his lightweight title against Dustin Poirier drew approximately 410,000 buys. UFC 311 featuring Makhachev against Renato Moicano brought in 240,000 buys.
UFC 312 reportedly generated 176,000 buys. The overall numbers reflect a decline from the UFC’s peak PPV era in the mid-2010s.
Conor McGregor responded to the report on social media, writing “My last one done more than all of these combined.” McGregor headlined eight of the ten biggest-selling events in UFC history.
His fight with Khabib Nurmagomedov at UFC 229 holds the all-time record with 2.29 million buys. His rematch with Nate Diaz at UFC 202 drew 1.6 million buys.
McGregor’s last two fights against Poirier at UFC 257 and UFC 264 generated 1.6 million and 1.5 million buys respectively. He is estimated to have driven around 10 million PPV buys across his career.
The UFC has since moved away from the traditional PPV model. Beginning in 2026, the promotion entered a seven-year, $7.7 billion agreement with Paramount.
Fans in the United States, Latin America, and Australia can now access all UFC events through a Paramount+ subscription. The deal eliminates the pay-per-view structure that produced these 2024-2025 numbers.
Pereira’s average across his two headlining events was 444,500 buys. Pantoja’s single event as a PPV headliner during this period managed just 67,000 buys, making it the lowest-performing card in the report.
