Visibility is one of the biggest challenges facing crypto projects today. Building a strong product is only half the battle. Without press coverage on credible publications, even the most promising blockchain projects struggle to gain the trust of investors, users and partners.
Kooc Media, a specialist crypto PR agency that has been operating since 2017, offers a direct solution. The agency provides guaranteed media placements across a network of owned and partner publications, removing the uncertainty that has frustrated crypto founders for years.
“The crypto space is full of good projects that nobody has heard of,” said Michelle De Gouveia, spokesperson for Kooc Media. “In most cases, the difference between the ones that get traction and the ones that don’t comes down to whether people can actually find them. That’s what PR does. It puts you where people are already looking.”
An Agency That Owns Its Own Media Network
What sets Kooc Media apart from other crypto PR providers is its ownership structure. The agency doesn’t just act as a middleman between clients and journalists. It owns and operates a collection of established news publications, including Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing.
These sites have been built over years with consistent publishing, genuine editorial standards and organic search traffic. They hold strong domain authority and rank well in Google for crypto, finance and technology search terms. The complete list of Kooc Media’s publications is available at kooc.co.uk/sites/.
This ownership model is what makes guaranteed placements possible. When a client signs up for a PR package, their article goes live on named publications as part of the deal. There is no reliance on third-party editorial decisions and no risk of paying for coverage that never materialises.
Solving the Timing Problem
Ask any crypto founder what frustrates them most about PR and the answer is almost always the same — it takes too long. Traditional agencies pitch journalists, wait for responses, negotiate angles and hope for the best. That process can stretch across weeks, and at the end of it, there’s still no guarantee of a single published article.
Crypto doesn’t operate on that timeline. When a project announces a token sale, lists on a new exchange or closes a funding round, the news matters most in the first 24 to 48 hours. After that, attention moves elsewhere.
Kooc Media publishes on the same day a press release is submitted. Because the agency’s editorial team controls the publishing schedule across its own sites, there are no external delays. Articles can go from draft to live in a matter of hours, hitting multiple publications while the news is still fresh and relevant.
Reaching Beyond the Crypto Bubble
One of the common mistakes crypto projects make with their PR strategy is targeting only crypto-native media. While blockchain-focused publications are important for reaching the core community, they represent a limited audience. Projects that want to attract institutional investors, mainstream users or business partnerships need coverage that extends further.
Kooc Media’s distribution model addresses this. In addition to its owned crypto and tech publications, the agency distributes through a partner network of finance and business news sites. Premium packages include newswire distribution that places articles on major platforms such as Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones-affiliated feeds.
This dual reach — crypto-native plus mainstream financial media — gives projects coverage that works on multiple levels. It builds credibility within the blockchain community while also signalling legitimacy to audiences outside of it.
“When an investor Googles your project and finds coverage on both a respected crypto site and a mainstream finance outlet, that tells a very different story than if they find nothing at all,” said De Gouveia.
Written, Published and Distributed — All In-House
Kooc Media runs a full in-house editorial operation. For clients who don’t have the time or the expertise to write their own press releases, the agency’s team handles the entire content creation process.
Clients provide the key facts — what the announcement is, why it matters, any quotes they want included and relevant links. The Kooc Media editorial team turns that into a polished, publication-ready press release. The client approves the final version, and the team handles publishing and distribution from there.
This end-to-end service is particularly useful for early-stage crypto projects that are running lean. A small team focused on development and fundraising doesn’t need to hire a marketing manager or learn how to write press releases. They hand off the details and get back professional coverage across multiple sites.
Full information on crypto PR packages and pricing is available at kooc.co.uk/crypto-pr/.
Every Placement Is Verified and Reported
Transparency is central to how Kooc Media operates. After every campaign, clients receive a detailed report containing a live URL for every published article. Each link can be clicked and verified independently. Reports also include the domain authority of each publication, so clients understand the SEO weight of their coverage.
There are no vanity metrics in these reports. No estimated impressions, no projected reach and no theoretical audience numbers. Just a list of real articles on real websites with real links. If a package includes six placements, the client gets six verifiable URLs.
This reporting standard exists because accountability matters, particularly in an industry where many marketing and PR providers have a reputation for vague deliverables and unclear results.
The Search Engine Effect
For many crypto projects, the SEO value of press coverage is just as important as the coverage itself. Every article published on a high-authority website creates a backlink to the client’s own site. These backlinks are one of the strongest ranking factors in Google’s algorithm.
A project that has press coverage across several recognised publications will typically appear higher in search results than a similar project with no media presence. This applies to searches for the project’s own name, for its token ticker, and for broader category terms related to its product or service.
A single Kooc Media PR campaign can generate multiple high-authority backlinks in one day. Achieving the same result through conventional link building or content marketing would take months of sustained effort. For projects that need to establish a search presence quickly, this makes crypto PR one of the most efficient tools available.
A Growing Client Base Across the Blockchain Industry
Kooc Media works with clients across every corner of the crypto and blockchain space. The agency’s roster includes token projects preparing for public launches, DeFi lending and yield platforms, NFT marketplaces, blockchain gaming studios, Layer 1 and Layer 2 networks, crypto wallet providers, decentralised exchanges and Web3 infrastructure companies.
The agency has also seen growing demand from fintech companies that incorporate blockchain into their products without being purely crypto-focused. These businesses need press strategies that speak to both the blockchain world and the broader financial services market — a balance that Kooc Media’s distribution model is built to deliver.
PR for iGaming Brands
Kooc Media also runs a dedicated PR service for the iGaming industry. Online casinos, sportsbooks and gambling technology companies can access the same guaranteed-placement model through tailored packages. Details are available at kooc.co.uk/gambling-pr/.
About Kooc Media
Kooc Media is a specialist PR distribution agency focused on the crypto, fintech, technology and iGaming industries. The company operates its own network of news publications and distributes through a broad partner network, providing guaranteed media coverage with same-day publishing. Since launching in 2017, the agency has delivered press campaigns for hundreds of projects across the blockchain and financial technology sectors.
Kooc Media’s Crypto PR packages are available now through the company’s website at https://kooc.co.uk.
